Steve Jacob Maunda, a radio presenter popularly known as Shatta Bway, has left Radio Citizen with a word of advice to aspiring journalists. As he was exiting the station that has been his home for the past five years, he emphasised starting small.
“That what you think you can offer on radio or TV, start doing where you are right now. You don’t need to have equipment, a camera. If you have a phone, start with it,” he said.
As opposed to the traditional set up where people needed sophisticated equipment from Day 1, he asked the budding journalists to leverage social media to showcase skills and capabilities.
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Shatta Bway co-hosted the mid-morning show, “Waks Tikitaka” alongside Q-Tee and DJ Rambo, garnering considerable popularity.
While many people expect to have lots of money to acquire cameras, equipment, and a decent house to start a podcast, that day never comes for many people.
“Before you go to any media house looking for a job, grow yourself as a brand,” said the radio guy who started off at RMS through Viusasa as a scriptwriter and made a radio demo.
“If you want to start a bakery, start by baking cakes and sell to your friends and grow. Do not have the ego that I’ll start if I have… You have all it takes because all you need is the brain.”
“A few years later after the [Viusasa] demo, I was called by someone called Vinny who asked me to reshare the radio demo with him. They listened to it and called me. After an interview, they told me that they were giving me a show on Radio Citizen,” he added.
